Digital Experiences for Remarkable Brands

Our Clients

Meet Our Team

The Storyware team, based out of Charlottesville, Virginia, creates inspiring, effective, and feature-rich digital products and experiences.

Join Our Team

Defining Achievable Ideas

We want to know the story you have to tell. Our purpose is to transform ideas into a digital product that your audience will interact with. We collaborate with you throughout the project to accomplish this by:

  • Gathering Requirements
  • Outlining Content
  • Determining Metrics of Success

Designing Engaging Experiences

We've designed for Fortune 500 brands, start-ups, and small businesses in a variety of industries. Our own products are used by hundreds of thousands of customers across the globe. Our design team focuses on:

  • Responsive Websites
  • Web Applications
  • Mobile Experiences

Developing Flexible Applications

We focus on creating scalable and browser-compliant web applications that can be modified easily as your business and goals change. We are currently building on top of:

  • Laravel for Custom Applications
  • Wordpress for CMS
  • Tumblr for light CMS, Social, and Community

You're in Good Company

Client Stories

MFM: Fashion & Style
The “Must Follow” List of Our Favorite Fashion & Style Experts
targetstyle 
Features easy wearable (for normal people because none of us live on the runway) and trendy outfits with links to each item in the photo post.
justthedesign
Features men’s and women’s fashion inspiration with easy-to-use category sort.
whatiwore 
Is the personal fashion blog of Jessica Quirk from work to causual and in between. Might possibly be the cutest pregnant woman on Tumblr. She has been featured in Martha Stewart Living, Glamour, Shape, Marie Clare, Time Out New York, The Wall Street Journal, and various other major media outlets. 
what-id-wear 
Provides outfit inspiration and fashion pairing advice. Ask your fashion questions! MFM: Fashion & Style
The “Must Follow” List of Our Favorite Fashion & Style Experts
targetstyle 
Features easy wearable (for normal people because none of us live on the runway) and trendy outfits with links to each item in the photo post.
justthedesign
Features men’s and women’s fashion inspiration with easy-to-use category sort.
whatiwore 
Is the personal fashion blog of Jessica Quirk from work to causual and in between. Might possibly be the cutest pregnant woman on Tumblr. She has been featured in Martha Stewart Living, Glamour, Shape, Marie Clare, Time Out New York, The Wall Street Journal, and various other major media outlets. 
what-id-wear 
Provides outfit inspiration and fashion pairing advice. Ask your fashion questions!

MFM: Fashion & Style

The “Must Follow” List of Our Favorite Fashion & Style Experts

targetstyle

Features easy wearable (for normal people because none of us live on the runway) and trendy outfits with links to each item in the photo post.

justthedesign

Features men’s and women’s fashion inspiration with easy-to-use category sort.

whatiwore 

Is the personal fashion blog of Jessica Quirk from work to causual and in between. Might possibly be the cutest pregnant woman on Tumblr. She has been featured in Martha Stewart Living, Glamour, Shape, Marie Clare, Time Out New York, The Wall Street Journal, and various other major media outlets. 

what-id-wear 

Provides outfit inspiration and fashion pairing advice. Ask your fashion questions!

MFM: Interior Design
Our "Must Follow" List for Interior Design Inspiration 
myidealhome 
Features architecture, home ideas and interior inspirations. Search by room or by tag. 
thelittlecorner 
Mixes interior design with garden and entertaining inspiration. 
designmeetstyle
From DIY to beautiful color and room design inspiration, Design Meet Style, by The Home Depot has a great assortment of design styles and easy to follow projects. We are also a little partial because they are a wonderful client!  MFM: Interior Design
Our "Must Follow" List for Interior Design Inspiration 
myidealhome 
Features architecture, home ideas and interior inspirations. Search by room or by tag. 
thelittlecorner 
Mixes interior design with garden and entertaining inspiration. 
designmeetstyle
From DIY to beautiful color and room design inspiration, Design Meet Style, by The Home Depot has a great assortment of design styles and easy to follow projects. We are also a little partial because they are a wonderful client! 

MFM: Interior Design

Our "Must Follow" List for Interior Design Inspiration 

myidealhome 

Features architecture, home ideas and interior inspirations. Search by room or by tag. 

thelittlecorner

Mixes interior design with garden and entertaining inspiration. 

designmeetstyle

From DIY to beautiful color and room design inspiration, Design Meet Style, by The Home Depot has a great assortment of design styles and easy to follow projects. We are also a little partial because they are a wonderful client! 

pbstv:

The Civil Rights Act of 1964 was enacted 50 years ago today, outlawing discrimination on the basis of race, color, religion, sex and national origin.
See what events led up to this moment with a special Civil Rights Collection from PBS Black Culture Connection.

We have come a long way since July 2, 1964. Though we still have miles to go. pbstv:

The Civil Rights Act of 1964 was enacted 50 years ago today, outlawing discrimination on the basis of race, color, religion, sex and national origin.
See what events led up to this moment with a special Civil Rights Collection from PBS Black Culture Connection.

We have come a long way since July 2, 1964. Though we still have miles to go.

pbstv:

The Civil Rights Act of 1964 was enacted 50 years ago today, outlawing discrimination on the basis of race, color, religion, sex and national origin.

See what events led up to this moment with a special Civil Rights Collection from PBS Black Culture Connection.

We have come a long way since July 2, 1964. Though we still have miles to go.

Blog Spotlight: In the Thick of It
We don’t travel nearly as much as we’d like and our fashion sense, well, leaves much to be desired, unless 20-year-old Phish T-shirts are considered fashionable.
But that’s OK, because we have awesome Tumblrs like Amanda Stilwell at inthethickofit, who does a lot of traveling and is all over the fashion scene. Amanda was gracious enough to spare some time to chat about traveling, fashion, and of course her Tumblr, which uses our Mallow theme.
Where do you get your passion for fashion? (See what we did there?)
Even as a young kid, I loved clothes. Back then it was historical fashion, which I poured over and attempted to recreate for my dolls and in drawings. My plan was to become a fashion designer - but that never happened. Instead, I started taking photos of my outfits and posting them, which just grew to my current blog.
What do you want people to know about you when they visit your site?
I want them to know that I blog about plus size, budget-friendly clothes. I try to keep the site streamlined with lots of bold photos.
If you could follow just one Tumblr, who would it be and why?
Oh that’s hard. I really dig hel-looks (a fashion blog from Helsinki) - though they don’t update their Tumblr nearly enough as I’d like.
It looks like you get to do some traveling. What’s been your favorite destination and where are you going next?
My favorite destination was Berlin last year. I felt so connected to the city - I love the laid-back fashion and everyone there has great shoes. Next up is Montreal for a mini-honeymoon and then next winter I’m planning something beachy - maybe Tulum, but I’m still deciding!
Sehr gut! (That’s German!) OK, so why Tumblr?
It’s a really easy platform. Frankly, I’m so online-old that LiveJournal was my main source of blogging starting in about 1999. The thing I loved about LJ was the community aspect of it. I really like that about Tumblr. I like to connect with my readers.
Why did you choose our Mallow theme for you Tumblr?
I was looking for something that was editable but that I wouldn’t have to spend hours on. I like that there are a few versions and that other social media is easily linked. Gorgeous theme - I love the white space and photos look great in it. I spent weeks finding the right one for me!
__________
Check out Amanda’s blog here.
Check out a demo of our Mallow theme here. Blog Spotlight: In the Thick of It
We don’t travel nearly as much as we’d like and our fashion sense, well, leaves much to be desired, unless 20-year-old Phish T-shirts are considered fashionable.
But that’s OK, because we have awesome Tumblrs like Amanda Stilwell at inthethickofit, who does a lot of traveling and is all over the fashion scene. Amanda was gracious enough to spare some time to chat about traveling, fashion, and of course her Tumblr, which uses our Mallow theme.
Where do you get your passion for fashion? (See what we did there?)
Even as a young kid, I loved clothes. Back then it was historical fashion, which I poured over and attempted to recreate for my dolls and in drawings. My plan was to become a fashion designer - but that never happened. Instead, I started taking photos of my outfits and posting them, which just grew to my current blog.
What do you want people to know about you when they visit your site?
I want them to know that I blog about plus size, budget-friendly clothes. I try to keep the site streamlined with lots of bold photos.
If you could follow just one Tumblr, who would it be and why?
Oh that’s hard. I really dig hel-looks (a fashion blog from Helsinki) - though they don’t update their Tumblr nearly enough as I’d like.
It looks like you get to do some traveling. What’s been your favorite destination and where are you going next?
My favorite destination was Berlin last year. I felt so connected to the city - I love the laid-back fashion and everyone there has great shoes. Next up is Montreal for a mini-honeymoon and then next winter I’m planning something beachy - maybe Tulum, but I’m still deciding!
Sehr gut! (That’s German!) OK, so why Tumblr?
It’s a really easy platform. Frankly, I’m so online-old that LiveJournal was my main source of blogging starting in about 1999. The thing I loved about LJ was the community aspect of it. I really like that about Tumblr. I like to connect with my readers.
Why did you choose our Mallow theme for you Tumblr?
I was looking for something that was editable but that I wouldn’t have to spend hours on. I like that there are a few versions and that other social media is easily linked. Gorgeous theme - I love the white space and photos look great in it. I spent weeks finding the right one for me!
__________
Check out Amanda’s blog here.
Check out a demo of our Mallow theme here.

Blog Spotlight: In the Thick of It

We don’t travel nearly as much as we’d like and our fashion sense, well, leaves much to be desired, unless 20-year-old Phish T-shirts are considered fashionable.

But that’s OK, because we have awesome Tumblrs like Amanda Stilwell at inthethickofit, who does a lot of traveling and is all over the fashion scene. Amanda was gracious enough to spare some time to chat about traveling, fashion, and of course her Tumblr, which uses our Mallow theme.

Where do you get your passion for fashion? (See what we did there?)

Even as a young kid, I loved clothes. Back then it was historical fashion, which I poured over and attempted to recreate for my dolls and in drawings. My plan was to become a fashion designer - but that never happened. Instead, I started taking photos of my outfits and posting them, which just grew to my current blog.

What do you want people to know about you when they visit your site?

I want them to know that I blog about plus size, budget-friendly clothes. I try to keep the site streamlined with lots of bold photos.

If you could follow just one Tumblr, who would it be and why?

Oh that’s hard. I really dig hel-looks (a fashion blog from Helsinki) - though they don’t update their Tumblr nearly enough as I’d like.

It looks like you get to do some traveling. What’s been your favorite destination and where are you going next?

My favorite destination was Berlin last year. I felt so connected to the city - I love the laid-back fashion and everyone there has great shoes. Next up is Montreal for a mini-honeymoon and then next winter I’m planning something beachy - maybe Tulum, but I’m still deciding!

Sehr gut! (That’s German!) OK, so why Tumblr?

It’s a really easy platform. Frankly, I’m so online-old that LiveJournal was my main source of blogging starting in about 1999. The thing I loved about LJ was the community aspect of it. I really like that about Tumblr. I like to connect with my readers.

Why did you choose our Mallow theme for you Tumblr?

I was looking for something that was editable but that I wouldn’t have to spend hours on. I like that there are a few versions and that other social media is easily linked. Gorgeous theme - I love the white space and photos look great in it. I spent weeks finding the right one for me!

__________

Check out Amanda’s blog here.

Check out a demo of our Mallow theme here.

mountainstage:

Back to work.

mountainstage:

Back to work.

(Source: togifs)

Blog Spotlight: Hipster Food
In case you haven’t picked up on it, we here at Storyware love food. But not just any food, good food. And you can find really good food on Cara Livermore’s Tumblr, hipsterfood. We got a chance to talk with Cara about good food, hipsters, and of course her Tumblr, which uses our Mallow theme.
Call us crazy, but we think you may like food. Is that a safe assumption?
Definitely :) It’s become a major part of who I am, especially after blogging about it for so long. It’s what I’m thinking about all day, everyday, which ends up as a kind of delicious life!
What is the inspiration for your Tumblr?
We wanted to make vegan food more approachable and interesting, through great imagery and a really focused sense of style. We came up with hipsterfood after hearing a jerk in a bar say vegetarian food was only for rich hipsters, which isn’t true. The blog is a cheeky response to that.
Do you try everything you post?
Everything we post is what we eat throughout the day - it’s meant to be food that you could incorporate into a busy day, so we just use our own lives as a testing ground.
Are non hipsters allowed to try the recipes?
Ha! Yes, the food is meant for anybody and everybody. The “hipster” part is kind of a jab at the people who discount veganism, not a barrier for people to not try our recipes.
Besides making our mouths water and develop sudden cravings for bread and pie, what do you want people to take away from your Tumblr?
That cooking for yourself shouldn’t be a chore or something only other people can do - it’s within reach to everybody, and it’s hip to be in tune with what you consume.
What made you choose Tumblr over other blogging platforms?
We both had our own tumblr blogs since tumblr began, so we already knew who was on there and how to best use the platform. It’s really easy to make a tumblr blog, and works for how we want to share our content. It’s a good balance between long form content and quick image-only or single-sentence posts.
Why did you choose our Mallow theme for your Tumblr?
It’s clean, simple, and easy to customize it to look exactly how we want it to. It looks like a professional website mixed with a tumblr blog, which is hard to find in a lot of themes!
__________
Check out Cara’s blog here.
Our demo blog for Mallow is available here. Blog Spotlight: Hipster Food
In case you haven’t picked up on it, we here at Storyware love food. But not just any food, good food. And you can find really good food on Cara Livermore’s Tumblr, hipsterfood. We got a chance to talk with Cara about good food, hipsters, and of course her Tumblr, which uses our Mallow theme.
Call us crazy, but we think you may like food. Is that a safe assumption?
Definitely :) It’s become a major part of who I am, especially after blogging about it for so long. It’s what I’m thinking about all day, everyday, which ends up as a kind of delicious life!
What is the inspiration for your Tumblr?
We wanted to make vegan food more approachable and interesting, through great imagery and a really focused sense of style. We came up with hipsterfood after hearing a jerk in a bar say vegetarian food was only for rich hipsters, which isn’t true. The blog is a cheeky response to that.
Do you try everything you post?
Everything we post is what we eat throughout the day - it’s meant to be food that you could incorporate into a busy day, so we just use our own lives as a testing ground.
Are non hipsters allowed to try the recipes?
Ha! Yes, the food is meant for anybody and everybody. The “hipster” part is kind of a jab at the people who discount veganism, not a barrier for people to not try our recipes.
Besides making our mouths water and develop sudden cravings for bread and pie, what do you want people to take away from your Tumblr?
That cooking for yourself shouldn’t be a chore or something only other people can do - it’s within reach to everybody, and it’s hip to be in tune with what you consume.
What made you choose Tumblr over other blogging platforms?
We both had our own tumblr blogs since tumblr began, so we already knew who was on there and how to best use the platform. It’s really easy to make a tumblr blog, and works for how we want to share our content. It’s a good balance between long form content and quick image-only or single-sentence posts.
Why did you choose our Mallow theme for your Tumblr?
It’s clean, simple, and easy to customize it to look exactly how we want it to. It looks like a professional website mixed with a tumblr blog, which is hard to find in a lot of themes!
__________
Check out Cara’s blog here.
Our demo blog for Mallow is available here.

Blog Spotlight: Hipster Food

In case you haven’t picked up on it, we here at Storyware love food. But not just any food, good food. And you can find really good food on Cara Livermore’s Tumblr, hipsterfood. We got a chance to talk with Cara about good food, hipsters, and of course her Tumblr, which uses our Mallow theme.

Call us crazy, but we think you may like food. Is that a safe assumption?

Definitely :) It’s become a major part of who I am, especially after blogging about it for so long. It’s what I’m thinking about all day, everyday, which ends up as a kind of delicious life!

What is the inspiration for your Tumblr?

We wanted to make vegan food more approachable and interesting, through great imagery and a really focused sense of style. We came up with hipsterfood after hearing a jerk in a bar say vegetarian food was only for rich hipsters, which isn’t true. The blog is a cheeky response to that.

Do you try everything you post?

Everything we post is what we eat throughout the day - it’s meant to be food that you could incorporate into a busy day, so we just use our own lives as a testing ground.

Are non hipsters allowed to try the recipes?

Ha! Yes, the food is meant for anybody and everybody. The “hipster” part is kind of a jab at the people who discount veganism, not a barrier for people to not try our recipes.

Besides making our mouths water and develop sudden cravings for bread and pie, what do you want people to take away from your Tumblr?

That cooking for yourself shouldn’t be a chore or something only other people can do - it’s within reach to everybody, and it’s hip to be in tune with what you consume.

What made you choose Tumblr over other blogging platforms?

We both had our own tumblr blogs since tumblr began, so we already knew who was on there and how to best use the platform. It’s really easy to make a tumblr blog, and works for how we want to share our content. It’s a good balance between long form content and quick image-only or single-sentence posts.

Why did you choose our Mallow theme for your Tumblr?

It’s clean, simple, and easy to customize it to look exactly how we want it to. It looks like a professional website mixed with a tumblr blog, which is hard to find in a lot of themes!

__________

Check out Cara’s blog here.

Our demo blog for Mallow is available here.

MFM: Web Design
Our “Most Follow” List for Web Design Inspiration
designwebfuture
A collection of cutting edge web design, mobile and app designs. 
inspiremyweb
Inspiration web design & development tutorials.
wdzn
Focused on web design inspiration. Scroll through and be inspired. 
go-web-design-tips
More informational then inspirational. Go Web Design Tips provides quick tips with engaging infographics from the web industry, SEO and usability. MFM: Web Design
Our “Most Follow” List for Web Design Inspiration
designwebfuture
A collection of cutting edge web design, mobile and app designs. 
inspiremyweb
Inspiration web design & development tutorials.
wdzn
Focused on web design inspiration. Scroll through and be inspired. 
go-web-design-tips
More informational then inspirational. Go Web Design Tips provides quick tips with engaging infographics from the web industry, SEO and usability.

MFM: Web Design

Our “Most Follow” List for Web Design Inspiration

designwebfuture

A collection of cutting edge web design, mobile and app designs. 

inspiremyweb

Inspiration web design & development tutorials.

wdzn

Focused on web design inspiration. Scroll through and be inspired. 

go-web-design-tips

More informational then inspirational. Go Web Design Tips provides quick tips with engaging infographics from the web industry, SEO and usability.

Depending on which calendar you look at, today is one of the “National Look Up at the Sky” days. Some have it as June 30 and others have it as April 14. Either way, we thought it was a good excuse to step away from our computers, walk outside, and take a picture of the sky.

What’s the sky look like where you are?

Setting up a Custom Subdomain URL for Tumblr Blog
Tumblr is arguably the easiest blogging platform. Most Tumblr users find it easier to update on the go and on the desktop vs. using Wordpress posts. By using Tumblr for your blog, you gain the social media aspect of Tumblr with followers, likes, reblogs, etc.
Goal: Set up permalink for blog only. The rest of the site may live on WordPress or another content management system. 
Example: blog.URL.com set as Tumblr in its own directory. Your posts will be, blog.URL.com/blog/post/title-of-post vs. username.tumblr.com/blog/post/title-of-post. 
Create Tumblr Account
Follow the steps to create a Tumblr Account, http://www.tumblr.com/new/blog
Create Subdomain
Sign into your domain name registrar: Hostmonster, GoDaddy, etc. 
For majority of hosting providers, you will access the cPanel (domain management) to create your subdomain
After creating your subdomain, blog.URL.com, you will need to point the CNAME (Canonical Name) record to “domains.tumblr.com”
CNAME: For specific instructions on how to point your CNAME for your domain based on your hosting provider, Google “Creating a CNAME in X hosting provider name X.” The following bullet points are for Hostmonster
Under A (Host) Records delete any blog or www.blog records
Add DNS record as…Host Record: blog, (leave TTL as is), Type: CNAME, Points To: domains.tumblr.com 
Once submitted, it will take about 1 - 4 hours to propagate
If you get stuck feel free to call technical support for your domain provider and ask how to add a CNAME for your specified subdomain name 
Learn more on DNS Record Definitions.
Set Up & Test In Tumblr
Once logged into Tumblr, click on settings (gear icon) 
Scroll down to “Username” and click the pencil edit icon
Enter your new URL and test, blog.URL.com
If everything checks out, save it and do a victory dance.
Setting up a Custom Subdomain URL for Tumblr Blog
Tumblr is arguably the easiest blogging platform. Most Tumblr users find it easier to update on the go and on the desktop vs. using Wordpress posts. By using Tumblr for your blog, you gain the social media aspect of Tumblr with followers, likes, reblogs, etc.
Goal: Set up permalink for blog only. The rest of the site may live on WordPress or another content management system. 
Example: blog.URL.com set as Tumblr in its own directory. Your posts will be, blog.URL.com/blog/post/title-of-post vs. username.tumblr.com/blog/post/title-of-post. 
Create Tumblr Account
Follow the steps to create a Tumblr Account, http://www.tumblr.com/new/blog
Create Subdomain
Sign into your domain name registrar: Hostmonster, GoDaddy, etc. 
For majority of hosting providers, you will access the cPanel (domain management) to create your subdomain
After creating your subdomain, blog.URL.com, you will need to point the CNAME (Canonical Name) record to “domains.tumblr.com”
CNAME: For specific instructions on how to point your CNAME for your domain based on your hosting provider, Google “Creating a CNAME in X hosting provider name X.” The following bullet points are for Hostmonster
Under A (Host) Records delete any blog or www.blog records
Add DNS record as…Host Record: blog, (leave TTL as is), Type: CNAME, Points To: domains.tumblr.com 
Once submitted, it will take about 1 - 4 hours to propagate
If you get stuck feel free to call technical support for your domain provider and ask how to add a CNAME for your specified subdomain name 
Learn more on DNS Record Definitions.
Set Up & Test In Tumblr
Once logged into Tumblr, click on settings (gear icon) 
Scroll down to “Username” and click the pencil edit icon
Enter your new URL and test, blog.URL.com
If everything checks out, save it and do a victory dance.

Setting up a Custom Subdomain URL for Tumblr Blog

Tumblr is arguably the easiest blogging platform. Most Tumblr users find it easier to update on the go and on the desktop vs. using Wordpress posts. By using Tumblr for your blog, you gain the social media aspect of Tumblr with followers, likes, reblogs, etc.

Goal: Set up permalink for blog only. The rest of the site may live on WordPress or another content management system. 

Example: blog.URL.com set as Tumblr in its own directory. Your posts will be, blog.URL.com/blog/post/title-of-post vs. username.tumblr.com/blog/post/title-of-post. 

Create Tumblr Account

Create Subdomain

  • Sign into your domain name registrar: Hostmonster, GoDaddy, etc. 
  • For majority of hosting providers, you will access the cPanel (domain management) to create your subdomain
  • After creating your subdomain, blog.URL.com, you will need to point the CNAME (Canonical Name) record to “domains.tumblr.com”
  • CNAME: For specific instructions on how to point your CNAME for your domain based on your hosting provider, Google “Creating a CNAME in X hosting provider name X.” The following bullet points are for Hostmonster
  • Under A (Host) Records delete any blog or www.blog records
  • Add DNS record as…Host Record: blog, (leave TTL as is), Type: CNAME, Points To: domains.tumblr.com 
  • Once submitted, it will take about 1 - 4 hours to propagate
  • If you get stuck feel free to call technical support for your domain provider and ask how to add a CNAME for your specified subdomain name 

Learn more on DNS Record Definitions.

Set Up & Test In Tumblr

  • Once logged into Tumblr, click on settings (gear icon) 
  • Scroll down to “Username” and click the pencil edit icon
  • Enter your new URL and test, blog.URL.com

If everything checks out, save it and do a victory dance.

Get In Touch

Creating Digital Experiences Since 2005

We are passionate about our work.

Our Specialities

  • UX Design
  • Visual Design
  • Information Architecture
  • Front-End Development (HTML, CSS, JS)
  • Application Development (PHP, Laravel)
  • Theme Development (Tumblr, WordPress)
  • Digital Strategy
  • Requirements Analysis
  • Product Management

How Might We Help You?

We help companies in a variety of ways and also build our own web products. Here are a few examples.

  • You own a start-up and need help getting your product to market, but don’t have the resources. We have provided design, development, and strategy assistance to many start-ups.
  • You are in charge of a social media campaign and are seeking to integrate Tumblr, but need help using it to its fullest. We’ve done it countless times and are officially endorsed by Tumblr as one of their A-List partners.
  • You want to do more with your web and mobile presence than just produce an online brochure. You’ve got ideas on how to expand your business online, but need a partner to transform those ideas into reality.

Storyware Tumblr Timeline

Our Tumblr Themes

Check out live demos and purchase.

Metropolis

Single A