We want to know the story you have to tell. Our purpose is to transform ideas into a digital product that your audience will interact with. We collaborate with you throughout the project to accomplish this by:
We've designed for Fortune 500 brands, start-ups, and small businesses in a variety of industries. Our own products are used by hundreds of thousands of customers across the globe. Our design team focuses on:
We focus on creating scalable and browser-compliant web applications that can be modified easily as your business and goals change. We are currently building on top of:
Did you know you can track exactly what people are searching within your Tumblr? Pretty cool, huh?
By activating site search in your Tumblr, you can see the exact search term that your users are entering to help form better content and increase usability.
If you love type and know what the words kerning, leading and tracking mean, then these are Tumblrs are for you!
Beautiful typography projects and handmade fonts from featured calligraphers. (How cool would it be to make type all day?!)
Coming into An Event Apart, I wasn’t sure what to expect. I found this one-track conference to be full of, industry specific, content to spark mine and fellow designers/developers brains to new and creative ideas and processes. I was also able to meet some fellow creatives and eat some delicious food, (no complaints here). The topics ranged from user experience, SEO, personal development, team collaboration to website development.
Below is a brief overview of what I found most interesting from each speaker:
Jeffrey Zeldman on Web Design:
"Remove needless complexity from the experience, regardless of device used. What we do [design & usability] is for people. We don’t design for browsers or mobile, we design for people."
Whitney Hess on personal development:
What would it be like if I had more/did more of _______?
Whitney’s research into cognitive thinking, emotional responses and our body’s senses was interesting to inspire others, how to better react to positive and negative stimuli and how to be a better team player.
Jonathan Hoefler on Typography:
"We’ve forgotten how typography can be really useful in articulating information."
Type guru, Jonathan, talked about cloud typography. Each font is custom built for print and web. Jonathan and his team at Hoefler & Co. has amazing attention to detail down to every letter.
Luke Wroblewski on Device Usability:
Know your screen (the medium); Output (properties beyond size); Input (support all—detection weak); Posture (environment/UI)
My favorite presentation was combining all the data from how you and I use each device. Luke talked about media queries level 4 which was amazing what can be done with inversion of colors. One of the most important aspect of the talk I took away was the data on how people use and hold each device.
Josh Clark on Gaps In Experiences:
“Anything that can be connected, will be connected.”
Josh talked about the “gap” between each devices. A great example would be listening to a song in iTunes and going to your mac and having to open iTunes and find the same song and point in the song. How many times have you emailed yourself a document or been in the middle of a task and had to get to the same spot from your iPad to your laptop? We all have. Creating these interactions seamless for the user is on the digital horizon, look out!
Jared Spool on Advertising:
"Design is the rendering of intent."
Jared talked about different, more creative, avenues for creating ad campaigns that provide targeted value for the user. One of my favorite examples from the conference explaining Amazon’s Business Model built on interest!
Dan Mall on Responsive Design:
The most important thing I took away from Dan’s talk was designing around data. Instead of saying, I want the website to load faster, finding specific metrics of current and goals to shoot for creates specific benchmarks for the team and client.
Derek Featherstone on The Art of Anticipation and Accessibility:
Derek’s talk opened my eyes to staying ahead of the user. Being able to anticipate exactly what they want and serve it to them creates the optimal user experience.
Jaimee Newberry on Designing Engagement:
“They not only grabbed my attention, they grabbed my affection.”
Jaimee talked about copywriting and how to infuse personality into brands content.
Chris Coyier on Web Development, SVG:
Information overload on SVG graphics and the power of fast load, SVG for animation and combating the problems of anti-aliasing. Chris is also the co-founded the web coding playground CodePen.
Sarah Parmenter on Designing Using Data:
Pieces of data upon which you can act.
Overloading her “geekyness” into her beauty salon, Sarah was able to put her design, strategy and development knowledge into her startup company. The salons success was completely based off adjustments from data analysis through Chartbeat, Google Analytics/Squarespace GoSquared, Mixpanel and Facebook Page Metrics.
Kevin M. Hoffman, Not Redesign:
"People are more collaborative and innovative when they’re together"
Kevin proposed the idea of “designing for a meetings” which I hadn’t really thought of. Most of us typically go into a meeting with some to-dos but Kevin came with the idea of designing the design and strategy meeting for increased interaction, feedback, collaboration, prototyping and overall team involvement and value.
I can’t wait to join An Event Apart Conference in the future to recharge my brain and spark new ideas. Special thanks to all the speakers for sharing your genius!
It’s well established that we here at Storyware, save for Lindsey, don’t have much fashion sense. Apparently, however, we know how to design a Tumblr theme that fashionable Tumblrs like. Tumblr’s like Adriana Gaspar, who runs stylelatino, a fashion-focused Tumblr. Adriana took some time out of her summer to chat with us about fashion, photography, and of course her Tumblr, which uses our Mallow theme.
How’s the fashion scene during summers in Chicago?
It is very refreshing considering how long our colder weather lasts here but year round there are definitely some gems.
What came first, your passion for fashion or photography?
My love for fashion has been there since I can remember, I only picked up photography a couple of years ago! I get more and more into photography every day.
Where did the inspiration for your Style Latino Tumblr come from?
One of my inspirations was all of the fashion/street style blogs I already followed, then the final motivation was all the fashionable individuals of Latino background I knew, whom I felt deserved a spotlight.
Do you get nervous approaching strangers and asking to take their picture for a fashion blog? What do you tell them?
Sometimes yes, but at the end of the day you just have to go for it. I always ask the individuals if they’re Latino and if they answer yes then I ask to take their photo. It’s very straightforward but thankfully people have always been very receptive!
Does one particular interaction stand out in your memories? If so, is it one you can share?
Really just any interaction that I can build a friendship from is great!
OK, so why Tumblr?
My favorite part about Tumblr is the community aspect.
Why did you choose our Mallow theme for you Tumblr?
I love the clean, minimal look because it really lets the photographs stand out. It is almost exactly what I would have wanted had I gotten a custom made layout except it is way simpler and more cost effective!
Check out Adriana’s blog here.
Check out a demo of our Mallow theme here.
The “Must Follow” List of Our Favorite Fashion & Style Experts
Features easy wearable (for normal people because none of us live on the runway) and trendy outfits with links to each item in the photo post.
Features men’s and women’s fashion inspiration with easy-to-use category sort.
Is the personal fashion blog of Jessica Quirk from work to causual and in between. Might possibly be the cutest pregnant woman on Tumblr. She has been featured in Martha Stewart Living, Glamour, Shape, Marie Clare, Time Out New York, The Wall Street Journal, and various other major media outlets.
Provides outfit inspiration and fashion pairing advice. Ask your fashion questions!
Our "Must Follow" List for Interior Design Inspiration
Features architecture, home ideas and interior inspirations. Search by room or by tag.
Mixes interior design with garden and entertaining inspiration.
From DIY to beautiful color and room design inspiration, Design Meet Style, by The Home Depot has a great assortment of design styles and easy to follow projects. We are also a little partial because they are a wonderful client!
The Civil Rights Act of 1964 was enacted 50 years ago today, outlawing discrimination on the basis of race, color, religion, sex and national origin.
We have come a long way since July 2, 1964. Though we still have miles to go.
We don’t travel nearly as much as we’d like and our fashion sense, well, leaves much to be desired, unless 20-year-old Phish T-shirts are considered fashionable.
But that’s OK, because we have awesome Tumblrs like Amanda Stilwell at inthethickofit, who does a lot of traveling and is all over the fashion scene. Amanda was gracious enough to spare some time to chat about traveling, fashion, and of course her Tumblr, which uses our Mallow theme.
Where do you get your passion for fashion? (See what we did there?)
Even as a young kid, I loved clothes. Back then it was historical fashion, which I poured over and attempted to recreate for my dolls and in drawings. My plan was to become a fashion designer - but that never happened. Instead, I started taking photos of my outfits and posting them, which just grew to my current blog.
What do you want people to know about you when they visit your site?
I want them to know that I blog about plus size, budget-friendly clothes. I try to keep the site streamlined with lots of bold photos.
If you could follow just one Tumblr, who would it be and why?
Oh that’s hard. I really dig hel-looks (a fashion blog from Helsinki) - though they don’t update their Tumblr nearly enough as I’d like.
It looks like you get to do some traveling. What’s been your favorite destination and where are you going next?
My favorite destination was Berlin last year. I felt so connected to the city - I love the laid-back fashion and everyone there has great shoes. Next up is Montreal for a mini-honeymoon and then next winter I’m planning something beachy - maybe Tulum, but I’m still deciding!
Sehr gut! (That’s German!) OK, so why Tumblr?
It’s a really easy platform. Frankly, I’m so online-old that LiveJournal was my main source of blogging starting in about 1999. The thing I loved about LJ was the community aspect of it. I really like that about Tumblr. I like to connect with my readers.
Why did you choose our Mallow theme for you Tumblr?
I was looking for something that was editable but that I wouldn’t have to spend hours on. I like that there are a few versions and that other social media is easily linked. Gorgeous theme - I love the white space and photos look great in it. I spent weeks finding the right one for me!
Check out Amanda’s blog here.
Check out a demo of our Mallow theme here.
Our “Most Follow” List for Food and Recipes. Please no drooling on your keyboard or we will unfollow you.
Awesome recipes plus great photos. Food 52 is focused on helping people become better, smarter, happier cooks.
Perfect for the healthy eaters!
Have any other favorite food or recipe inspiration Tumblrs you follow?
We help companies in a variety of ways and also build our own web products. Here are a few examples.