Digital Experiences for Remarkable Brands

Our Clients

Meet Our Team

The Storyware team, based out of Charlottesville, Virginia, creates inspiring, effective, and feature-rich digital products and experiences.

Join Our Team

Defining Achievable Ideas

We want to know the story you have to tell. Our purpose is to transform ideas into a digital product that your audience will interact with. We collaborate with you throughout the project to accomplish this by:

  • Gathering Requirements
  • Outlining Content
  • Determining Metrics of Success

Designing Engaging Experiences

We've designed for Fortune 500 brands, start-ups, and small businesses in a variety of industries. Our own products are used by hundreds of thousands of customers across the globe. Our design team focuses on:

  • Responsive Websites
  • Web Applications
  • Mobile Experiences

Developing Flexible Applications

We focus on creating scalable and browser-compliant web applications that can be modified easily as your business and goals change. We are currently building on top of:

  • Laravel for Custom Applications
  • Wordpress for CMS
  • Tumblr for light CMS, Social, and Community

You're in Good Company

Client Stories

Blog Spotlight: Carleen Gordon
Carleen Gordon is a London-based makeup artist. If she gets her hands on you, she’ll make you look good! Heck, she could probably even make us look presentable. Despite her busy schedule, carleengordon managed to take some time to do a Q&A with us about life as a makeup artist and how she uses her Tumblr, which uses our Mallow theme.
Your bio says you’re London-based, so does that mean you get to travel a lot?
I travel around the UK, however currently I don’t travel for work outside of the UK… as yet! I’d like to think in years to come my work takes me abroad more often though.
When did you know that you wanted to be a makeup artist?
I never had that light-bulb moment per se, I’ve always had a huge passion for makeup. As a child I was in complete awe of my mother and aunt and their skill of applying makeup and seeing how their confidence grew post-application. I also use to sneak their makeup out the house and wear it to school and recall a time when a friend asked if I was wearing the right colour as I had applied red blusher all over my face! Ha, I’ve worn some terrible makeup in the past but you know what? I never cared. I still felt beautiful. That process of applying it on myself or applying it to others and seeing how they look or feel is a wonderful feeling. As I grew older, I was always asked to do other people’s makeup and I think I have naturally fallen into developing my skills until l have reached to the point where l am now.
Is there a particular project that you’re especially proud of? If so, why?
I have to say, I’ve continuously learned and drawn so much from different experiences and met so many incredible individuals on this journey. I’ve loved different projects for different reasons. Oh dear, l sound rather political but it’s true!
If you could give one piece of makeup advice to the world, what would it be?
Treat your face as a blank canvas and have fun with makeup. It’s an art, a form of creativity and expressing yourself. Yes, there are rules such as don’t wear strong lips and eye makeup but I’m sorry, hands up, I’m a rule breaker. I’m the naughty girl who wears red lips and smokey eyes together. Look at Siouxsie from Siouxsie and the Banshees, that woman broke boundaries and started a makeup revolution. To this day, makeup artists still look to her for inspiration!
What is a typical day like for a makeup artist?
I can’t speak for anyone else but before a shoot or event I double-check the brief or moodboard and then recheck my kit. On my way, I’m usually scrolling through my phone, most likely Tumblr or some other form of social media for inspiration for other shoots. Once I meet the client/s, we go over the brief again and then speak with any other creatives involved.
We all have to work together to achieve the aim of the brief. The hair, nails, makeup, wardrobe styling, etc, it all matters! If we don’t communicate, that may be um…. slightly disastrous! After makeup has been applied and I’m happy and the client is happy, the rest of the shoot will be spent with touch ups or make up changes, whichever applies. Post shoot tends to be a dreaded makeup brush cleaning session, l will not bore you with that.
What made you choose Tumblr to power your fabulous blog?
Awww, thank you so much! It was suggested to me by my friends and my husband. They always kept suggesting I should start a Tumblr and I’m quite fortunate that writing comes quite easily to me and I wanted a forum where people could see into my mind if they wanted to. Tumblr is the ultimate avenue for me to get inspired, share knowledge and express myself at the same time.
Why did you choose our Mallow theme?
Well, I saw your theme on another artist’s Tumblr (I can’t remember who, terribly sorry) and I checked out more about Storyware. It looked and is so ridiculously easy to use. I always thought l wouldn’t have time to do posts but the Mallow theme is quick and has everything I need to customise it to my own needs. Plus, the theme looks quite professional and is exactly my taste, that’s my opinion anyway.
__________
Check out Carleen’s blog here.
Our demo blog for Mallow is available here. Blog Spotlight: Carleen Gordon
Carleen Gordon is a London-based makeup artist. If she gets her hands on you, she’ll make you look good! Heck, she could probably even make us look presentable. Despite her busy schedule, carleengordon managed to take some time to do a Q&A with us about life as a makeup artist and how she uses her Tumblr, which uses our Mallow theme.
Your bio says you’re London-based, so does that mean you get to travel a lot?
I travel around the UK, however currently I don’t travel for work outside of the UK… as yet! I’d like to think in years to come my work takes me abroad more often though.
When did you know that you wanted to be a makeup artist?
I never had that light-bulb moment per se, I’ve always had a huge passion for makeup. As a child I was in complete awe of my mother and aunt and their skill of applying makeup and seeing how their confidence grew post-application. I also use to sneak their makeup out the house and wear it to school and recall a time when a friend asked if I was wearing the right colour as I had applied red blusher all over my face! Ha, I’ve worn some terrible makeup in the past but you know what? I never cared. I still felt beautiful. That process of applying it on myself or applying it to others and seeing how they look or feel is a wonderful feeling. As I grew older, I was always asked to do other people’s makeup and I think I have naturally fallen into developing my skills until l have reached to the point where l am now.
Is there a particular project that you’re especially proud of? If so, why?
I have to say, I’ve continuously learned and drawn so much from different experiences and met so many incredible individuals on this journey. I’ve loved different projects for different reasons. Oh dear, l sound rather political but it’s true!
If you could give one piece of makeup advice to the world, what would it be?
Treat your face as a blank canvas and have fun with makeup. It’s an art, a form of creativity and expressing yourself. Yes, there are rules such as don’t wear strong lips and eye makeup but I’m sorry, hands up, I’m a rule breaker. I’m the naughty girl who wears red lips and smokey eyes together. Look at Siouxsie from Siouxsie and the Banshees, that woman broke boundaries and started a makeup revolution. To this day, makeup artists still look to her for inspiration!
What is a typical day like for a makeup artist?
I can’t speak for anyone else but before a shoot or event I double-check the brief or moodboard and then recheck my kit. On my way, I’m usually scrolling through my phone, most likely Tumblr or some other form of social media for inspiration for other shoots. Once I meet the client/s, we go over the brief again and then speak with any other creatives involved.
We all have to work together to achieve the aim of the brief. The hair, nails, makeup, wardrobe styling, etc, it all matters! If we don’t communicate, that may be um…. slightly disastrous! After makeup has been applied and I’m happy and the client is happy, the rest of the shoot will be spent with touch ups or make up changes, whichever applies. Post shoot tends to be a dreaded makeup brush cleaning session, l will not bore you with that.
What made you choose Tumblr to power your fabulous blog?
Awww, thank you so much! It was suggested to me by my friends and my husband. They always kept suggesting I should start a Tumblr and I’m quite fortunate that writing comes quite easily to me and I wanted a forum where people could see into my mind if they wanted to. Tumblr is the ultimate avenue for me to get inspired, share knowledge and express myself at the same time.
Why did you choose our Mallow theme?
Well, I saw your theme on another artist’s Tumblr (I can’t remember who, terribly sorry) and I checked out more about Storyware. It looked and is so ridiculously easy to use. I always thought l wouldn’t have time to do posts but the Mallow theme is quick and has everything I need to customise it to my own needs. Plus, the theme looks quite professional and is exactly my taste, that’s my opinion anyway.
__________
Check out Carleen’s blog here.
Our demo blog for Mallow is available here.

Blog Spotlight: Carleen Gordon

Carleen Gordon is a London-based makeup artist. If she gets her hands on you, she’ll make you look good! Heck, she could probably even make us look presentable. Despite her busy schedule, carleengordon managed to take some time to do a Q&A with us about life as a makeup artist and how she uses her Tumblr, which uses our Mallow theme.

Your bio says you’re London-based, so does that mean you get to travel a lot?

I travel around the UK, however currently I don’t travel for work outside of the UK… as yet! I’d like to think in years to come my work takes me abroad more often though.

When did you know that you wanted to be a makeup artist?

I never had that light-bulb moment per se, I’ve always had a huge passion for makeup. As a child I was in complete awe of my mother and aunt and their skill of applying makeup and seeing how their confidence grew post-application. I also use to sneak their makeup out the house and wear it to school and recall a time when a friend asked if I was wearing the right colour as I had applied red blusher all over my face! Ha, I’ve worn some terrible makeup in the past but you know what? I never cared. I still felt beautiful. That process of applying it on myself or applying it to others and seeing how they look or feel is a wonderful feeling. As I grew older, I was always asked to do other people’s makeup and I think I have naturally fallen into developing my skills until l have reached to the point where l am now.

Is there a particular project that you’re especially proud of? If so, why?

I have to say, I’ve continuously learned and drawn so much from different experiences and met so many incredible individuals on this journey. I’ve loved different projects for different reasons. Oh dear, l sound rather political but it’s true!

If you could give one piece of makeup advice to the world, what would it be?

Treat your face as a blank canvas and have fun with makeup. It’s an art, a form of creativity and expressing yourself. Yes, there are rules such as don’t wear strong lips and eye makeup but I’m sorry, hands up, I’m a rule breaker. I’m the naughty girl who wears red lips and smokey eyes together. Look at Siouxsie from Siouxsie and the Banshees, that woman broke boundaries and started a makeup revolution. To this day, makeup artists still look to her for inspiration!

What is a typical day like for a makeup artist?

I can’t speak for anyone else but before a shoot or event I double-check the brief or moodboard and then recheck my kit. On my way, I’m usually scrolling through my phone, most likely Tumblr or some other form of social media for inspiration for other shoots. Once I meet the client/s, we go over the brief again and then speak with any other creatives involved.

We all have to work together to achieve the aim of the brief. The hair, nails, makeup, wardrobe styling, etc, it all matters! If we don’t communicate, that may be um…. slightly disastrous! After makeup has been applied and I’m happy and the client is happy, the rest of the shoot will be spent with touch ups or make up changes, whichever applies. Post shoot tends to be a dreaded makeup brush cleaning session, l will not bore you with that.

What made you choose Tumblr to power your fabulous blog?

Awww, thank you so much! It was suggested to me by my friends and my husband. They always kept suggesting I should start a Tumblr and I’m quite fortunate that writing comes quite easily to me and I wanted a forum where people could see into my mind if they wanted to. Tumblr is the ultimate avenue for me to get inspired, share knowledge and express myself at the same time.

Why did you choose our Mallow theme?

Well, I saw your theme on another artist’s Tumblr (I can’t remember who, terribly sorry) and I checked out more about Storyware. It looked and is so ridiculously easy to use. I always thought l wouldn’t have time to do posts but the Mallow theme is quick and has everything I need to customise it to my own needs. Plus, the theme looks quite professional and is exactly my taste, that’s my opinion anyway.

__________

Check out Carleen’s blog here.

Our demo blog for Mallow is available here.

MFM: Science LOL
For the chemist & engineering geniuses, these are for you!  
engineering-laughter
Female mechanical engineering college student with a sense of humor. Lover of math and science. 
thecraftychemist
Chemistry and Engineering graduate, this crafty chemist’s personal housing of funny, weird and wonderful advances. Even nice enough to includes a chemist dictionary. 
amysuewho
Guaranteed laughs from this collection of science, biology and chemistry! 
World’s favorite scientist, Ms. Frizzle…
MFM: Science LOL
For the chemist & engineering geniuses, these are for you!  
engineering-laughter
Female mechanical engineering college student with a sense of humor. Lover of math and science. 
thecraftychemist
Chemistry and Engineering graduate, this crafty chemist’s personal housing of funny, weird and wonderful advances. Even nice enough to includes a chemist dictionary. 
amysuewho
Guaranteed laughs from this collection of science, biology and chemistry! 
World’s favorite scientist, Ms. Frizzle…

MFM: Science LOL

For the chemist & engineering geniuses, these are for you!  

engineering-laughter

Female mechanical engineering college student with a sense of humor. Lover of math and science. 

thecraftychemist

Chemistry and Engineering graduate, this crafty chemist’s personal housing of funny, weird and wonderful advances. Even nice enough to includes a chemist dictionary

amysuewho

Guaranteed laughs from this collection of science, biology and chemistry! 

World’s favorite scientist, Ms. Frizzle…

Blog Spotlight: Kristen Euretig
Have you ever been young? How about broke? Awesome? Well, that’s a given. Now, what about all three at the same time? We’ve been there and chances are you have, too. Whether you’re still young, broke, and awesome, or are climbing your way back to financial freedom, Kristen Euretig can relate. She’s a Certified Financial Planner™ who runs youngbrokeawesome, which is powered by our Single A theme.
Who is Kristen Euretig (give us your elevator pitch)?
I am a financial educator and advisor. A lot of times people think they can’t get finance, but I just think no one has ever presented it in a way that is engaging accessible, and maybe, just maybe, even a little bit fun. I understand finance and have a background in education, so I know how to slow down and talk in a way that people will understand. I’m passionate about empowering people to manage their finances so that they can ultimately reach their goals and dreams. I’m also a dancer, Spanish speaker and world traveler.
Why the name “young, broke & AWESOME!”?
Well those are my people. I looked around me and saw how clueless all my AWESOME! friends were about finance. I really started blogging by imagining I was talking to my friends and got ideas for posts from questions or problems they had. A lot of financial blogs and sites are for this kind of generic non-person or a wealthier crowd and I wanted to start a blog that would reach a hipper, broker crowd who have no idea or interest in this stuff and get them interested in it. Because at the end of the day, I find this stuff fascinating and think other people would too if it were presented differently. Finance isn’t just for rich people!
What made you decide to become a financial advisor?
I started my career teaching in public schools and saw how confused teachers were by all the options for retirement and other benefits. I saw a lot of colleagues missing out on money that was just within their reach if they just knew what form to fill out or which account to open. I found it sad and frustrating that there were so few reliable, objective voices in the finance industry, so I set out to become an advisor, got work experience and became a Certified Financial Planner™.
What’s the best/worst part of being a financial advisor?
I love the steps to creating a plan, crunching the numbers and coming up with creative solutions, but the best part is that it’s going to really help someone lead a more fulfilling life. It’s the best feeling when a client shares how much better off they are now that they have a plan.
The worst part of being a financial advisor? Annual membership dues to the CFP® board!
What is the most asked question you get as a financial advisor?
I get a lot of questions about credit cards - which one to choose, miles, rewards, etc. I get really basic questions about bank accounts and which ones are best, where to save, how many of them people should have. Lots of couples have questions around combining their finances and getting on the same page. I think a lot of financial advisors overlook that people have a lot of basic questions about their day-to-day transactions and account management.  Most people aren’t asking me about rebalancing their portfolios.
Changing subjects, why did you choose Tumblr to power your blog?
I chose Tumblr, because it’s the coolest blog platform out there. Where else are the young, broke & AWESOME! going to be? I like to post different types of content and silliness I come across online or in person that makes light of finance. I like that it’s easy to post different kinds of content - video, photo, text, etc. It’s like blogging for dummies.
Lastly, what made you choose our Single A theme?
I chose the theme because I liked that I could have all the pages I want to appear on the right side and people can easily navigate my posts by their tag topic: student loans, wedding planning, credit cards, etc. Most themes don’t allow for that. I also like the overall look and how it links to my other social media sites. It was really easy to set up, and as a prudent financial advisor, the price was right. :)
__________
Check out Kristen’s blog here.
Check out a demo of our Single A theme here. Blog Spotlight: Kristen Euretig
Have you ever been young? How about broke? Awesome? Well, that’s a given. Now, what about all three at the same time? We’ve been there and chances are you have, too. Whether you’re still young, broke, and awesome, or are climbing your way back to financial freedom, Kristen Euretig can relate. She’s a Certified Financial Planner™ who runs youngbrokeawesome, which is powered by our Single A theme.
Who is Kristen Euretig (give us your elevator pitch)?
I am a financial educator and advisor. A lot of times people think they can’t get finance, but I just think no one has ever presented it in a way that is engaging accessible, and maybe, just maybe, even a little bit fun. I understand finance and have a background in education, so I know how to slow down and talk in a way that people will understand. I’m passionate about empowering people to manage their finances so that they can ultimately reach their goals and dreams. I’m also a dancer, Spanish speaker and world traveler.
Why the name “young, broke & AWESOME!”?
Well those are my people. I looked around me and saw how clueless all my AWESOME! friends were about finance. I really started blogging by imagining I was talking to my friends and got ideas for posts from questions or problems they had. A lot of financial blogs and sites are for this kind of generic non-person or a wealthier crowd and I wanted to start a blog that would reach a hipper, broker crowd who have no idea or interest in this stuff and get them interested in it. Because at the end of the day, I find this stuff fascinating and think other people would too if it were presented differently. Finance isn’t just for rich people!
What made you decide to become a financial advisor?
I started my career teaching in public schools and saw how confused teachers were by all the options for retirement and other benefits. I saw a lot of colleagues missing out on money that was just within their reach if they just knew what form to fill out or which account to open. I found it sad and frustrating that there were so few reliable, objective voices in the finance industry, so I set out to become an advisor, got work experience and became a Certified Financial Planner™.
What’s the best/worst part of being a financial advisor?
I love the steps to creating a plan, crunching the numbers and coming up with creative solutions, but the best part is that it’s going to really help someone lead a more fulfilling life. It’s the best feeling when a client shares how much better off they are now that they have a plan.
The worst part of being a financial advisor? Annual membership dues to the CFP® board!
What is the most asked question you get as a financial advisor?
I get a lot of questions about credit cards - which one to choose, miles, rewards, etc. I get really basic questions about bank accounts and which ones are best, where to save, how many of them people should have. Lots of couples have questions around combining their finances and getting on the same page. I think a lot of financial advisors overlook that people have a lot of basic questions about their day-to-day transactions and account management.  Most people aren’t asking me about rebalancing their portfolios.
Changing subjects, why did you choose Tumblr to power your blog?
I chose Tumblr, because it’s the coolest blog platform out there. Where else are the young, broke & AWESOME! going to be? I like to post different types of content and silliness I come across online or in person that makes light of finance. I like that it’s easy to post different kinds of content - video, photo, text, etc. It’s like blogging for dummies.
Lastly, what made you choose our Single A theme?
I chose the theme because I liked that I could have all the pages I want to appear on the right side and people can easily navigate my posts by their tag topic: student loans, wedding planning, credit cards, etc. Most themes don’t allow for that. I also like the overall look and how it links to my other social media sites. It was really easy to set up, and as a prudent financial advisor, the price was right. :)
__________
Check out Kristen’s blog here.
Check out a demo of our Single A theme here.

Blog Spotlight: Kristen Euretig

Have you ever been young? How about broke? Awesome? Well, that’s a given. Now, what about all three at the same time? We’ve been there and chances are you have, too. Whether you’re still young, broke, and awesome, or are climbing your way back to financial freedom, Kristen Euretig can relate. She’s a Certified Financial Planner™ who runs youngbrokeawesome, which is powered by our Single A theme.

Who is Kristen Euretig (give us your elevator pitch)?

I am a financial educator and advisor. A lot of times people think they can’t get finance, but I just think no one has ever presented it in a way that is engaging accessible, and maybe, just maybe, even a little bit fun. I understand finance and have a background in education, so I know how to slow down and talk in a way that people will understand. I’m passionate about empowering people to manage their finances so that they can ultimately reach their goals and dreams. I’m also a dancer, Spanish speaker and world traveler.

Why the name “young, broke & AWESOME!”?

Well those are my people. I looked around me and saw how clueless all my AWESOME! friends were about finance. I really started blogging by imagining I was talking to my friends and got ideas for posts from questions or problems they had. A lot of financial blogs and sites are for this kind of generic non-person or a wealthier crowd and I wanted to start a blog that would reach a hipper, broker crowd who have no idea or interest in this stuff and get them interested in it. Because at the end of the day, I find this stuff fascinating and think other people would too if it were presented differently. Finance isn’t just for rich people!

What made you decide to become a financial advisor?

I started my career teaching in public schools and saw how confused teachers were by all the options for retirement and other benefits. I saw a lot of colleagues missing out on money that was just within their reach if they just knew what form to fill out or which account to open. I found it sad and frustrating that there were so few reliable, objective voices in the finance industry, so I set out to become an advisor, got work experience and became a Certified Financial Planner™.

What’s the best/worst part of being a financial advisor?

I love the steps to creating a plan, crunching the numbers and coming up with creative solutions, but the best part is that it’s going to really help someone lead a more fulfilling life. It’s the best feeling when a client shares how much better off they are now that they have a plan.

The worst part of being a financial advisor? Annual membership dues to the CFP® board!

What is the most asked question you get as a financial advisor?

I get a lot of questions about credit cards - which one to choose, miles, rewards, etc. I get really basic questions about bank accounts and which ones are best, where to save, how many of them people should have. Lots of couples have questions around combining their finances and getting on the same page. I think a lot of financial advisors overlook that people have a lot of basic questions about their day-to-day transactions and account management.  Most people aren’t asking me about rebalancing their portfolios.

Changing subjects, why did you choose Tumblr to power your blog?

I chose Tumblr, because it’s the coolest blog platform out there. Where else are the young, broke & AWESOME! going to be? I like to post different types of content and silliness I come across online or in person that makes light of finance. I like that it’s easy to post different kinds of content - video, photo, text, etc. It’s like blogging for dummies.

Lastly, what made you choose our Single A theme?

I chose the theme because I liked that I could have all the pages I want to appear on the right side and people can easily navigate my posts by their tag topic: student loans, wedding planning, credit cards, etc. Most themes don’t allow for that. I also like the overall look and how it links to my other social media sites. It was really easy to set up, and as a prudent financial advisor, the price was right. :)

__________

Check out Kristen’s blog here.

Check out a demo of our Single A theme here.

Android Apps to Increase Efficiency - Work & Personal 
We all lead very busy lives. With these easy to use apps, they will save you minutes everyday and keep you a bit more organized. 

Tasks Free
Task free is a task organization manager with multiple lists and sorting features. Task free offers easy task check off and completed task clearing system. It also saves completed tasks and syncs through your Google Account.
Download Android and create a more efficient to do list! 

Caffeine: Starbucks App
Coffee increases productivity. This is a known fact. What better then the Starbucks app? 
Buy any regular gift card at Starbucks
Download the App, Android or iPhone
Every time you purchase a drink or food product you receive a star. After 5 stars, you reach green level which unlocks a number of perks such as unlimited free in store refills. After reaching 12 stars you get a free drink every 12th purchase and refills on more then just coffee. The perks of addiction right here folks!

Gmail
The gmail app separates out multiple mail account. It features easy reply, auto sync and text view. A must download for gmail-ers on the go.
Download for Android. 

Evernote 
Great for keeping track of “everything else.” Stores many different file types: images, sound, notes etc. Download the desktop application to automatically sync your notes between desktop and devices. Every note is synced to the cloud so no loss of data for phone mishaps! 
Download for Android. 
Happy Tasking! Android Apps to Increase Efficiency - Work & Personal 
We all lead very busy lives. With these easy to use apps, they will save you minutes everyday and keep you a bit more organized. 

Tasks Free
Task free is a task organization manager with multiple lists and sorting features. Task free offers easy task check off and completed task clearing system. It also saves completed tasks and syncs through your Google Account.
Download Android and create a more efficient to do list! 

Caffeine: Starbucks App
Coffee increases productivity. This is a known fact. What better then the Starbucks app? 
Buy any regular gift card at Starbucks
Download the App, Android or iPhone
Every time you purchase a drink or food product you receive a star. After 5 stars, you reach green level which unlocks a number of perks such as unlimited free in store refills. After reaching 12 stars you get a free drink every 12th purchase and refills on more then just coffee. The perks of addiction right here folks!

Gmail
The gmail app separates out multiple mail account. It features easy reply, auto sync and text view. A must download for gmail-ers on the go.
Download for Android. 

Evernote 
Great for keeping track of “everything else.” Stores many different file types: images, sound, notes etc. Download the desktop application to automatically sync your notes between desktop and devices. Every note is synced to the cloud so no loss of data for phone mishaps! 
Download for Android. 
Happy Tasking!

Android Apps to Increase Efficiency - Work & Personal 

We all lead very busy lives. With these easy to use apps, they will save you minutes everyday and keep you a bit more organized. 

Tasks Free

Task free is a task organization manager with multiple lists and sorting features. Task free offers easy task check off and completed task clearing system. It also saves completed tasks and syncs through your Google Account.

Download Android and create a more efficient to do list! 

Caffeine: Starbucks App

Coffee increases productivity. This is a known fact. What better then the Starbucks app? 

  1. Buy any regular gift card at Starbucks
  2. Download the App, Android or iPhone
  3. Every time you purchase a drink or food product you receive a star. After 5 stars, you reach green level which unlocks a number of perks such as unlimited free in store refills. After reaching 12 stars you get a free drink every 12th purchase and refills on more then just coffee. The perks of addiction right here folks!

Gmail

The gmail app separates out multiple mail account. It features easy reply, auto sync and text view. A must download for gmail-ers on the go.

Download for Android

Evernote 

Great for keeping track of “everything else.” Stores many different file types: images, sound, notes etc. Download the desktop application to automatically sync your notes between desktop and devices. Every note is synced to the cloud so no loss of data for phone mishaps! 

Download for Android

Happy Tasking!

MFM: Illustration & Painting
Our “Most Follow” List for Top Illustrators and Painters. 
gouachecollective 
A beautiful collection of Illustrative Gouache Paintings from all around the world. What is Gouache? 
tinkerd
David Litchfield is an illustrator from the United Kingdom. He shares his unique creations via his tumblr. 
danielnyariillustrations
Illustrator, Daniel Nyari is based in New York City. Check out some of his recent World Cup work. MFM: Illustration & Painting
Our “Most Follow” List for Top Illustrators and Painters. 
gouachecollective 
A beautiful collection of Illustrative Gouache Paintings from all around the world. What is Gouache? 
tinkerd
David Litchfield is an illustrator from the United Kingdom. He shares his unique creations via his tumblr. 
danielnyariillustrations
Illustrator, Daniel Nyari is based in New York City. Check out some of his recent World Cup work.

MFM: Illustration & Painting

Our “Most Follow” List for Top Illustrators and Painters. 

gouachecollective

A beautiful collection of Illustrative Gouache Paintings from all around the world. What is Gouache?

David Litchfield is an illustrator from the United Kingdom. He shares his unique creations via his tumblr.

Illustrator, Daniel Nyari is based in New York City. Check out some of his recent World Cup work.

Must Add Chrome Extensions for Designers/Developers
Awesome Screenshot
For designers creating mockups and quickly pulling hex codes, this screenshot tool is quick and easy. Once added, you will get high quality screenshots capturing the entire page or just selected or visible regions. They can save to a specific folder for easy deletion or saving for a project. 

BrowserStack Local
The best alternative to the actual browser or device, this extension allows you to test local servers HTML, CSS and JavaScript on numerous desktop types & mobile browsers, even Internet Explorer, *one loud sigh from all developers.*   
Web Developer Tools
A great time saving extension for converting an excel spreadsheet (or any tab delimited text) into sql statements, hashing tools and color hex conversion tool. 

Harvest 
For easy accounting and time tracking tool. The Harvest extension in chrome provides a quick drop down to track time by project. Harvest also provides an app for iPhone and Android for synced tracking.

Resolution Test
A great tool for testing responsive websites. Resolution Test has a set number of standard breakpoints to preview during website testing.  Must Add Chrome Extensions for Designers/Developers
Awesome Screenshot
For designers creating mockups and quickly pulling hex codes, this screenshot tool is quick and easy. Once added, you will get high quality screenshots capturing the entire page or just selected or visible regions. They can save to a specific folder for easy deletion or saving for a project. 

BrowserStack Local
The best alternative to the actual browser or device, this extension allows you to test local servers HTML, CSS and JavaScript on numerous desktop types & mobile browsers, even Internet Explorer, *one loud sigh from all developers.*   
Web Developer Tools
A great time saving extension for converting an excel spreadsheet (or any tab delimited text) into sql statements, hashing tools and color hex conversion tool. 

Harvest 
For easy accounting and time tracking tool. The Harvest extension in chrome provides a quick drop down to track time by project. Harvest also provides an app for iPhone and Android for synced tracking.

Resolution Test
A great tool for testing responsive websites. Resolution Test has a set number of standard breakpoints to preview during website testing. 

Must Add Chrome Extensions for Designers/Developers

Awesome Screenshot

For designers creating mockups and quickly pulling hex codes, this screenshot tool is quick and easy. Once added, you will get high quality screenshots capturing the entire page or just selected or visible regions. They can save to a specific folder for easy deletion or saving for a project. 

BrowserStack Local

The best alternative to the actual browser or device, this extension allows you to test local servers HTML, CSS and JavaScript on numerous desktop types & mobile browsers, even Internet Explorer, *one loud sigh from all developers.*   

Web Developer Tools

A great time saving extension for converting an excel spreadsheet (or any tab delimited text) into sql statements, hashing tools and color hex conversion tool. 

Harvest 

For easy accounting and time tracking tool. The Harvest extension in chrome provides a quick drop down to track time by project. Harvest also provides an app for iPhone and Android for synced tracking.

Resolution Test

A great tool for testing responsive websites. Resolution Test has a set number of standard breakpoints to preview during website testing. 

Activating Site Search Within Google Analytics on Tumblr
Did you know you can track exactly what people are searching within your Tumblr? Pretty cool, huh?
Follow these steps:
Create a Google Account
Activate Google Analytics 
Install your tracking code (Starts with UA…) into your Tumblr blog 
Once your tracking code is installed onto your Tumblr, head back to Google Analytics. Click on “Admin” at the top left near the Google Analytics Logo
Under account on the left, go to “All Filters”
Click the create a new filter button. Steps 7 to 17 explain and it should look like this:
Fill in the filter name with anything you would like
Click “Custom Filter”
Choose advanced
Field A -> Extract A, Request URI, ^\/search\/(.*) 
Output To -> Constructor, Search Term, $A1
Field A Required, Yes
Field B Required, No
Override Output Field, Yes
Case Sensitive, No
Selected Views input “All Web Site Data” 
Click Save
Head back to your Tumblr and input something into your search box
Come back tomorrow and check your tracking results by going to Reporting (top bar) > Behavior (left sidebar) > Site Search > Overview  
By activating site search in your Tumblr, you can see the exact search term that your users are entering to help form better content and increase usability.
Have a Tumblr Analytics question or a topic you would like to learn more about? Email, hello@storyware.us or check out our Tumblr Analytics & Strategy Coaching.  Activating Site Search Within Google Analytics on Tumblr
Did you know you can track exactly what people are searching within your Tumblr? Pretty cool, huh?
Follow these steps:
Create a Google Account
Activate Google Analytics 
Install your tracking code (Starts with UA…) into your Tumblr blog 
Once your tracking code is installed onto your Tumblr, head back to Google Analytics. Click on “Admin” at the top left near the Google Analytics Logo
Under account on the left, go to “All Filters”
Click the create a new filter button. Steps 7 to 17 explain and it should look like this:
Fill in the filter name with anything you would like
Click “Custom Filter”
Choose advanced
Field A -> Extract A, Request URI, ^\/search\/(.*) 
Output To -> Constructor, Search Term, $A1
Field A Required, Yes
Field B Required, No
Override Output Field, Yes
Case Sensitive, No
Selected Views input “All Web Site Data” 
Click Save
Head back to your Tumblr and input something into your search box
Come back tomorrow and check your tracking results by going to Reporting (top bar) > Behavior (left sidebar) > Site Search > Overview  
By activating site search in your Tumblr, you can see the exact search term that your users are entering to help form better content and increase usability.
Have a Tumblr Analytics question or a topic you would like to learn more about? Email, hello@storyware.us or check out our Tumblr Analytics & Strategy Coaching. 

Activating Site Search Within Google Analytics on Tumblr

Did you know you can track exactly what people are searching within your Tumblr? Pretty cool, huh?

Follow these steps:

  1. Create a Google Account
  2. Activate Google Analytics 
  3. Install your tracking code (Starts with UA…) into your Tumblr blog 
  4. Once your tracking code is installed onto your Tumblr, head back to Google Analytics. Click on “Admin” at the top left near the Google Analytics Logo
  5. Under account on the left, go to “All Filters”
  6. Click the create a new filter button. Steps 7 to 17 explain and it should look like this:
  7. Fill in the filter name with anything you would like
  8. Click “Custom Filter”
  9. Choose advanced
  10. Field A -> Extract A, Request URI, ^\/search\/(.*) 
  11. Output To -> Constructor, Search Term, $A1
  12. Field A Required, Yes
  13. Field B Required, No
  14. Override Output Field, Yes
  15. Case Sensitive, No
  16. Selected Views input “All Web Site Data” 
  17. Click Save
  18. Head back to your Tumblr and input something into your search box
  19. Come back tomorrow and check your tracking results by going to Reporting (top bar) > Behavior (left sidebar) > Site Search > Overview  

By activating site search in your Tumblr, you can see the exact search term that your users are entering to help form better content and increase usability.

Have a Tumblr Analytics question or a topic you would like to learn more about? Email, hello@storyware.us or check out our Tumblr Analytics & Strategy Coaching

MFM: Typography Tumblrs
If you love type and know what the words kerning, leading and tracking mean, then these are Tumblrs are for you!
type-lover
Beautiful typography projects and handmade fonts from featured calligraphers. (How cool would it be to make type all day?!)
typeworship
Pushing the boundaries of typography, Jamie Clarke typography and lettering expert, shares his typographic posters, custom lettering artworks and hand made printed type. 

trypography
An excellent informational resource for beginners and intermediate designers. Check out tutorials and find inspiration. 
the-worship-project

All posts on this Tumblr are Instagram worthy. Filled with inspirational quotes molded together with intricate artwork, photography and typography. MFM: Typography Tumblrs
If you love type and know what the words kerning, leading and tracking mean, then these are Tumblrs are for you!
type-lover
Beautiful typography projects and handmade fonts from featured calligraphers. (How cool would it be to make type all day?!)
typeworship
Pushing the boundaries of typography, Jamie Clarke typography and lettering expert, shares his typographic posters, custom lettering artworks and hand made printed type. 

trypography
An excellent informational resource for beginners and intermediate designers. Check out tutorials and find inspiration. 
the-worship-project

All posts on this Tumblr are Instagram worthy. Filled with inspirational quotes molded together with intricate artwork, photography and typography.

MFM: Typography Tumblrs

If you love type and know what the words kerning, leading and tracking mean, then these are Tumblrs are for you!

type-lover

Beautiful typography projects and handmade fonts from featured calligraphers. (How cool would it be to make type all day?!)

typeworship

Pushing the boundaries of typography, Jamie Clarke typography and lettering expert, shares his typographic posters, custom lettering artworks and hand made printed type. 

An excellent informational resource for beginners and intermediate designers. Check out tutorials and find inspiration.

All posts on this Tumblr are Instagram worthy. Filled with inspirational quotes molded together with intricate artwork, photography and typography.

Mingling With the Finest

An Event Apart Design & Development Conference in Washington, DC

Coming into An Event Apart, I wasn’t sure what to expect. I found this one-track conference to be full of, industry specific, content to spark mine and fellow designers/developers brains to new and creative ideas and processes. I was also able to meet some fellow creatives and eat some delicious food, (no complaints here). The topics ranged from user experience, SEO, personal development, team collaboration to website development.

Below is a brief overview of what I found most interesting from each speaker: 

Jeffrey Zeldman on Web Design:

"Remove needless complexity from the experience, regardless of device used. What we do [design & usability] is for people. We don’t design for browsers or mobile, we design for people." 

Whitney Hess on personal development:

What would it be like if I had more/did more of _______?

Whitney’s research into cognitive thinking, emotional responses and our body’s senses was interesting to inspire others, how to better react to positive and negative stimuli and how to be a better team player. 

Jonathan Hoefler on Typography:

"We’ve forgotten how typography can be really useful in articulating information."

Type guru, Jonathan, talked about cloud typography. Each font is custom built for print and web. Jonathan and his team at Hoefler & Co. has amazing attention to detail down to every letter. 

Luke Wroblewski on Device Usability:

Know your screen (the medium); Output (properties beyond size); Input (support all—detection weak); Posture (environment/UI)

My favorite presentation was combining all the data from how you and I use each device. Luke talked about media queries level 4 which was amazing what can be done with inversion of colors. One of the most important aspect of the talk I took away was the data on how people use and hold each device. 

Josh Clark on Gaps In Experiences:

“Anything that can be connected, will be connected.”

Josh talked about the “gap” between each devices. A great example would be listening to a song in iTunes and going to your mac and having to open iTunes and find the same song and point in the song. How many times have you emailed yourself a document or been in the middle of a task and had to get to the same spot from your iPad to your laptop? We all have. Creating these interactions seamless for the user is on the digital horizon, look out!

Jared Spool on Advertising:

"Design is the rendering of intent."

Jared talked about different, more creative, avenues for creating ad campaigns that provide targeted value for the user. One of my favorite examples from the conference explaining Amazon’s Business Model built on interest!  

Dan Mall on Responsive Design:    

The most important thing I took away from Dan’s talk was designing around data. Instead of saying, I want the website to load faster, finding specific metrics of current and goals to shoot for creates specific benchmarks for the team and client. 

Derek Featherstone on The Art of Anticipation and Accessibility:

Derek’s talk opened my eyes to staying ahead of the user. Being able to anticipate exactly what they want and serve it to them creates the optimal user experience. 


Jaimee Newberry on Designing Engagement:

“They not only grabbed my attention, they grabbed my affection.”

Jaimee talked about copywriting and how to infuse personality into brands content. 

Chris Coyier on Web Development, SVG:

Information overload on SVG graphics and the power of fast load, SVG for animation and combating the problems of anti-aliasing. Chris is also the co-founded the web coding playground CodePen.

Sarah Parmenter on Designing Using Data:

Pieces of data upon which you can act.

Overloading her “geekyness” into her beauty salon, Sarah was able to put her design, strategy and development knowledge into her startup company. The salons success was completely based off adjustments from data analysis through Chartbeat, Google Analytics/Squarespace GoSquared, Mixpanel and Facebook Page Metrics

Kevin M. Hoffman, Not Redesign:

"People are more collaborative and innovative when they’re together"

Kevin proposed the idea of “designing for a meetings” which I hadn’t really thought of. Most of us typically go into a meeting with some to-dos but Kevin came with the idea of designing the design and strategy meeting for increased interaction, feedback, collaboration, prototyping and overall team involvement and value. 

I can’t wait to join An Event Apart Conference in the future to recharge my brain and spark new ideas. Special thanks to all the speakers for sharing your genius!

Lindsey

Get In Touch

Creating Digital Experiences Since 2005

We are passionate about our work.

Our Specialities

  • UX Design
  • Visual Design
  • Information Architecture
  • Front-End Development (HTML, CSS, JS)
  • Application Development (PHP, Laravel)
  • Theme Development (Tumblr, WordPress)
  • Digital Strategy
  • Requirements Analysis
  • Product Management

How Might We Help You?

We help companies in a variety of ways and also build our own web products. Here are a few examples.

  • You own a start-up and need help getting your product to market, but don’t have the resources. We have provided design, development, and strategy assistance to many start-ups.
  • You are in charge of a social media campaign and are seeking to integrate Tumblr, but need help using it to its fullest. We’ve done it countless times and are officially endorsed by Tumblr as one of their A-List partners.
  • You want to do more with your web and mobile presence than just produce an online brochure. You’ve got ideas on how to expand your business online, but need a partner to transform those ideas into reality.

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