The Home Depot

Design Meet Style


We all know The Home Depot as the one and only stop for home improvement. But here’s a little something else. They are also home to an extremely talented and highly trained design team that creates the inspiration behind the style and design of the products on the mega store’s very shelves.

That design team approached us with a vision for a new site on Tumblr – Storyware has built quite a few Tumblr sites, but Design Meet Style provided some new and exciting opportunities for us.

What We Did

  • Custom Tumblr Theme Development
  • Tumblr Training
  • Support Documentation
What Can We Do For You?

A One-of-a-Kind Tumblr Theme

Home Depot

Usually we see a pretty traditional theme layout used across the board when it comes to creating Tumblr sites. However, using the Tumblr API, tags as classes, and additional custom development, we built four separate layouts for different sections of Design Meet Style:

The home page uses a traditional blog thread layout with the most recent post at the top. Most other premium themes stop there. We then implemented a masonry layout for Tricks of the Trade and Fave Finds, highlighting expert advice and elbow grease know-how to get viewer’s DIY done faster. Color Your World, where viewers have the chance to browse the team’s must-haves of the moment and go-to colors for any space, leverages another layout. The final custom layout is found on the City Guide page, which allows users to track the team as they jet set around the world to scout the latest and greatest.

What we did here with The Home Depot highlights exactly what we have to offer to companies and brands of all sorts. It’s our goal to pair our Tumblr know-how with a partner’s design needs in an effort to create the most visually pleasing and user friendly platform as possible.


The Home Depot has been using total impressions, notes, and follower count to measure success. Sarah Fishburne, the Director of Trend and Design, informed us that they are “performing above competitors in their marketplace for these metrics" and that she is thrilled with the response from the Tumblr community.

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